Meet the team behind the Playbook

Real-World Experience. Personalized Guidance. Trusted Results.

Tim and Marcel bring decades of combined experience in mergers & acquisitions, operations, and business ownership. Together, they help founders turn complex exits into clear, confident strategies – built around your goals, your timeline, and your legacy.

Tim Omoniyi, founder of Business Sellers Playbook

Tim Omoniyi

Master Business Exit Strategist

A seasoned operations executive and strategist, Tim brings decades of experience guiding $2M-$10M business owners through high-value exits. His career began on the shop floor and rose to the executive level, where he scaled a $75M manufacturing firm to $160M and led the development of a $200M greenfield facility-proving his ability to drive growth at every level.

With a background in Lean manufacturing and M&A leadership, Tim has worked across industries including aerospace, construction, automotive, and energy. As former VP of Operations at Barnabas Acquisitions, he specialized in streamlining operations, boosting EBITDA, and preparing businesses for premium buyer interest.

Now focused on helping owners preserve both wealth and legacy, Tim equips clients with the tools, strategies, and clarity to exit on their terms. He is a proud alumnus of Texas A&M University and currently resides in Raleigh, North Carolina, where he continues to support the small business community through mentorship and strategic consulting.

Marcel Vonarburg, a distinguished business strategist

Marcel Vonarburg

International Business Craftsman

A distinguished business strategist and visionary, Marcel brings an unparalleled depth of expertise to the art of tailoring bespoke exit strategies. With a remarkable career spanning over 45 countries, he has adeptly navigated uncharted professional and personal landscapes, embodying the essence of a seasoned entrepreneur from an early age. His educational foundation, cultivated across six nations, reflects a global perspective that informs his exceptional leadership.

Having ascended the corporate ranks, Marcel has successfully overseen major projects across multiple continents, engaging with diverse stakeholders on multinational boards while maintaining a meticulous focus on engineering details and strategic objectives. His expertise encompasses new builds, greenfield initiatives, startups, growth strategies, turnarounds, and pre- and post-merger integration—domains in which he excels with profound proficiency.

In a bold transition, Marcel departed from his corporate tenure to acquire companies in two countries and establish enterprises in three, showcasing his entrepreneurial acumen. He possesses a keen understanding of the operational challenges essential to sustaining success and recognizes that a robust culture is the cornerstone upon which all strategies are built.

Ready to Take the First Step Toward a Successful Exit?

Schedule a free consultation to see where you stand, and what your business could really be worth.